Wolff Olins was founded in Camden Town, London in 1965 by Michael Wolff and Wally Olins. Known for pushing the boundaries of identity and logo design, much of their work has been met with skepticism. But that has never stopped them from moving forward and evolving their business structure over their 40+ year history. They have worked for international clients including the Tate Galleries, AOL, New York City, Mercedes and Unilever.
Wolff Olins designed the new logo for AOL so that it could be revealed by a variety of different items. Many parodies immediately followed.
While always managing to be successful yet progressive, their company really started growing in the late 1990s and early 2000s.They opened up offices all over the world in Madrid, Barcelona, New York, San Francisco and Tokyo. Olins left in 2001 and a management buyout team, led by Brian Boylan took over the company while maintaining the signature name. They continue to push identity design in new and changing directions while creating lasting work for international companies.