William Addison Dwiggins
Dwiggins is probably most noted for coining the term 'Graphic Designer' in 1922 which he used in reference to himself. His work encompassed book design, lettering, typography and calligraphy. He created several typefaces including two that are still used often today for the Linotype corporation Electra and Caledonia.
Dwiggins was one of the most influential book designers of the 1920s and 30s, and his work re-kindled public interest in book design.
Dwiggins was a man of many skills and did not limit himself to one trade, although he said that he would like to most be remembered for his type design. In 1928 he wrote and published the book 'Layout in Advertising' which, at the time, was considered to be the reference text for the field. He used his time away from work to construct a set of 12" marionettes and a marionette theater, all carved by hand out of wood.
The company with which he spent the most time was Alfred A. Knopf, Inc., which was acquired by Random House in 1960. There he designed a total of 329 books, seventeen of which were chosen as AIGA selections. He worked up until the last two years of his life. Always a man who took lightly of himself, he remained jovial until his death on Christmas day in 1956.