Erik Nitsche

Erik Nitsche left an unmistakable mark on the world of design in his approximately 60 year career. Leaving almost no field untouched, he worked as an art director, book designer, illustrator, typographer, graphic designer, photographer, advertiser, and packaging designer. His graphic design work included magazine covers, signage, film, exhibitions, posters and many other advertising mediums. Before emigrating to the United States in 1934 Nitsche studied at the Collège Classique in Switzerland and the Kunstgewerbeschule in Munich.

His work has a distinctly modernist aesthetic and although he never had the opportunity to attend the Bauhaus Laszlo Moholy-Nagy has been quoted as saying, “Who is this guy that is doing the Bauhaus in New York?” He designed promotional and advertising campaigns for a host of different clients including department stores, feature films, record companies and the New York Transit Authority. Nitsche greatly influenced the young generation of designers in America in the mid-20th century including the legendary designers Walter Bernard and Seymour Chwast.

Some of Nitsche's most recognizable works include his annual report covers for General Dynamics, an engineering company.