Image from WikipediaThe sorted history of advertising is intertwined with the origins of graphic design and much of the graphic design profession finds employment related to advertising of one form or another. Advertising has a history that goes as far back as the Egyptians and their use of papyrus to create a form of poster advertisement. The success of large scale brand advertising and an ever expanding global economy have stretched the reach of advertising to encompass many different mediums.
Major corporations have huge advertising budgets.Many advertising agencies have in-house design groups that are responsible for the majority of graphic design that the agency produces. However, agencies are also quick to employ the services of specialty design companies, such as interactive design, motion graphics or typography studios, to meet the needs of specific projects. Ad agency designers often have the opportunity to work across a variety of media including branding, identity, collateral, environmental and interactive to distribute the message of their clients.
Advertising can be seen nearly everywhere in modern day life and takes the form of many different things including billboards, television commercials, flyers, posters, direct-mail kits, web banners, wall paintings, bus stop benches and many others. Traditional advertising refers to many of the tactics that were used in the 1950s and 60s when advertising really began to flourish and include things like television commercials, radio ads, billboards and newspaper ads. Non-traditional advertising often refers to advertising forms that have originated with the invention of new forms of technology and include interactive and web applications, online advertisements and in-game product placement.
Crispin, Porter & Bogusky
Goodby, Silverstein & Partners
Advertising Educational Foundation