While he is one of the most successful creative advertisers of the 20th centuries, George Lois is quick to recognize his upbringing. Born to a hard working Greek family, Lois grew up in the Bronx where he started working in his fathers flower shop at the age of 5. His early career brought him in contact with the CBS Advertising department, Sudler & Hennessy and Herb Lubalin and he would probably be the first person to admit that he owes them a debt of gratitude saying "People who don't think they owe something to somebody are crazy.". Wherever it is that he came from, he has left his mark on the advertising world through his successful work for Mtv, VH1, Esquire, ESPN, Tommy Hilfiger and USA Today.
In 1959 Lois began working at the advertising agency that would give birth to big idea thinking and the revolution of the advertising industry, Doyle Dane Bernbach (DDB). Not a huge fan of the current state of the advertising world, he has proclaimed that advertising is an art and not a science and that only mediocre ideas need testing. While his career has afforded him many successes it is undoubtedly his covers for Esquire that are most recognized. Throughout the 1960s and 70s Lois worked with editor Harold Hayes to create covers for the magazine that effectively represented some of the most notable ideas of their time.