Walter Herdeg was very much a graphic designer. He studied at the Kunstgewerbeschule in Zürich, created many different corporate identities(just as the practice was beginning to become a standard), and even formed his own design company with Walter Amstutz. What he is best known for, however, is the creation and publication of Graphis. An international journal of visual communication, Graphis was first published by Herdeg towards the end of the second World War.
The magazine showcases work and interviews from designers and illustrators from all over the world in an effort to share their work with other audiences. In the beginning it served as one of what were, at the time, only a few vessels which exposed the western world to the design work being done in Europe. Herdeg served as the editor of the magazine for 246 issues (the magazine is still in publication) as well as the Graphis Design Annuals which showed the best and brightest work from the year prior to their publication. Graphis was a seminal force in the shaping of design culture and it continues to educate, expand and foster the world of graphic design today.
Image from Designers Books.